Uproot

We’re seeking some talented people to join our team.
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The team here at Uproot are a week-deep into using Google Plus so we thought we’d share our initial impressions.
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We often talk about creative technology as the impetus to solving new challenges for industries like advertising, publishing and finance. However, as folks with friends and family who’ve recently required serious medical care over the last year, we wanted to pause talk about what we call ‘critical technology’ – the solutions that will help healthcare providers and patients get the best medical treatment possible through elegant Web-enabled, mobile systems.
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We usually don’t discuss the changes we make in our process as they are often very incremental and temporal. However, one recent change that we’d like to share is our decision to move away from producing page-level wireframes and toward creating prototypes as part of our Interaction Design practice. This is an approach widely discussed in our industry and certainly not novel to Uproot, but still in its infancy.
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Photo courtesy of Red Dot

The stars aligned last Thursday night and the entire most of the Uproot crew (sorry Chris) were able leave the studio in time to attend Dan Saffer’s lecture at OCAD. Dan is a highly respected author and Principal of Interaction Design at Kicker Studio in San Francisco.

Dan’s talk, The Complexity of Simplicity in Design, was focused on how to achieve simplicity in design. There are few user experience practitioners that don’t strive for simplicity but, as Dan pointed out, it isn’t easy to achieve.
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